AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the U.S. - Q4 2021
In Q4 2021, HelloFresh, Vivino, EveryPlate, Home Chef, and Imperfect Foods showcased varied download and active user trends on iOS in the United States.
Throughout the fourth quarter of 2021, the top five delivered meal kits and specialty foods apps on iOS in the United States—HelloFresh: Meal Kit Delivery, Vivino: Buy the Right Wine, EveryPlate: Cooking Simplified, Home Chef: Meal Kit Delivery, and Imperfect Foods-Grocery App—exhibited diverse performance metrics in terms of weekly downloads and active users.
HelloFresh: Meal Kit Delivery saw a relatively stable trend in weekly downloads, with a slight peak at approximately 38K downloads in the week of October 25. The app's weekly active users fluctuated, peaking at around 601K in the final week of December.
Vivino: Buy the Right Wine experienced varying weekly downloads, starting at around 11K and reaching a high of approximately 22K in the week of December 20. The app's weekly active users followed a similar trend, peaking at nearly 105K in the same week.
EveryPlate: Cooking Simplified had a notable peak in weekly downloads at around 14K in late October. The app's weekly active users increased steadily, reaching about 133K by the last week of December.
Home Chef: Meal Kit Delivery showed a consistent download rate, with a slight uptick to around 6.3K in early October. The weekly active users for this app saw a general upward trend, peaking at approximately 141K in the final week of December.
Imperfect Foods-Grocery App had a significant spike in downloads, reaching nearly 25K in the week of December 13.
These insights highlight the various engagement levels and user acquisition trends of these top apps. For more detailed insights and data, visit Sensor Tower.
